Med Spa / Austin, Los Angeles, Miami, Scottsdale
This engagement covered four Med Spa clinics across Austin, Los Angeles, Miami, and Scottsdale, each offering premium hair and scalp treatment services but facing the same growth barrier: low online discoverability for high-intent local searches. Despite strong treatment outcomes and experienced teams, their websites were fragmented, city relevance signals were weak, and booking pathways were not clearly aligned with how real clients search and decide. Content quality varied by location, treatment education lacked depth, and local trust signals (maps visibility, structured service pages, and FAQ clarity) were inconsistent. We unified all four locations under one strategic SEO framework while preserving each clinic’s local positioning, then rebuilt page architecture, educational content flow, and conversion journeys to improve visibility, trust, and appointment volume at scale.